Dmytro Zaichenko
Freelance SEO Specialist 路 Kyiv, Ukraine
About me in brief
I have been doing SEO since 2012. I started out as a website administrator and in one year at the SEO-Studio agency worked on more than 70 projects. Then came VIDI Group, an automotive holding with 22 dealership websites, the banking sector and, eventually, the Head of SEO role at Ukraine International Airlines (UIA), where I was responsible for organic traffic to flyuia.com across 40+ countries - at its peak, more than 200,000 organic visitors a month.
Today I combine the Head of SEO role at the SportLife fitness club chain with my own freelance practice: I take on a limited number of client projects and handle each one personally - from the audit to the monthly report, with no account managers or middlemen.
My approach is simple: honest forecasts, transparent work and numbers you can verify. Every case study on this site names the real company and uses Ahrefs data you can check yourself.
Work experience
07.2024 - PRESENT
Head of SEO - SportLife
Ukraine's largest fitness club chain. Strategic management of the SEO function: a team of SEO specialists, copywriters and developers, Local SEO for clubs in cities across Ukraine, SERM (online reputation management), crowd marketing and outreach. Result: organic traffic grew from 35,000 to 131,000 visitors a month at the seasonal peak (May 2026), +269%.
04.2019 - PRESENT
SEO Specialist - Ventolux
Home appliance online store. Site structure, keyword research and clustering, content plan, on-page and off-page optimization. Organic traffic grew from 8,800 to 44,000 visitors a month (+397%); highly competitive queries moved from the top 100 to the top 3.
01.2021 - 08.2023
SEO Specialist - iFix
Apple service center in Kyiv. Traffic grew from 3,800 to 19,400 visitors a month (+407%). Commercial repair queries reached the top 3 in Kyiv.
10.2016 - 02.2022
Head of SEO - Ukraine International Airlines (flyuia.com)
Ukraine's flag carrier airline. Multilingual SEO in 40+ countries, from the US and Canada to China and the UAE. Peak of 201,000+ organic visitors a month; position #1 for the Ukrainian queries for "flights" and "buy airline tickets". Technical audits, keyword research, competitor analysis, partner projects.
2015 - 2019
SEO Specialist - banking and automotive
Parallel projects: SEO for the website of one of Ukraine's largest banks (full cycle - from the audit to the content strategy) and for the SVcar car service, with its main keywords brought into the top 3.
09.2013 - 02.2015
SEO Specialist - VIDI Group
Automotive holding with 20 dealerships (Toyota, Lexus, Nissan, Mazda, Jaguar Land Rover and others). Simultaneous SEO for 22 dealership websites; high-volume commercial queries brought into the top 3.
2012 - 2013
SEO Specialist - SEO-Studio
Internet marketing agency. More than 70 completed projects across different niches: online stores, service businesses, manufacturers. This is where my foundation was built: strategy, keyword research, link building, analytics.
2012
First steps in digital - Pilot (travel)
My first step in the profession: website administration, content, assisting the SEO specialist. This is where I realized search engine optimization was what I wanted to do.
Education and certifications
- WebPromoExperts Internet Marketing Academy - 2018;
- EMPO Internet Marketing School - 2012;
- Bila Tserkva National Agrarian University - higher education, 2008-2012.
Tools I use every day
Ahrefs, Serpstat, SE Ranking, Google Analytics 4, Google Search Console, Google Tag Manager, Screaming Frog, Netpeak Spider/Checker, SimilarWeb, Majestic, SEMrush. CMS: WordPress, OpenCart, MODX, Joomla, Bitrix. Link building: Miralinks, Collaborator, Links Stream and direct outreach.
What I work on
- Full-service SEO - technical optimization, content, link building, analytics;
- Technical audits - from a quick check-up to an in-depth audit of large online stores;
- E-commerce SEO - category structure, filters, product schema markup;
- Local SEO - Google Business Profile, local search results, multi-location chains;
- International SEO - multilingual websites, hreflang, growth in foreign markets;
- Optimization for AI search - Google AI Overviews, AEO/GEO, structured data.
Find me
Let's talk about your project
A free quick website audit - an honest assessment of what is holding your growth back and a concrete action plan.
Send a request