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🌐 UA·RU·EN
Freelance SEO Specialist · Kyiv, Ukraine · Clients worldwide

SEO that takes
your website to the top
of Google

13+ years in SEO. I grow websites in Google - from technical audits and keyword research to content and link building. SEO services for online stores, service businesses and corporate websites, for clients worldwide.

Dmytro Zaichenko - freelance SEO specialist, Kyiv, Ukraine
13+
Years of SEO experience
70+
Completed projects
40+
Countries covered

Services

The full range of SEO services - from technical audits and keyword research to growing your traffic and building a strong backlink profile

🔍

Technical SEO Audit

A comprehensive SEO audit of your website - finding technical errors, writing specs for developers, overseeing implementation and measuring the impact on your Google rankings.

📊

Keyword Research & Site Structure

Collecting and clustering large keyword sets, designing site structure and building a content architecture around user intent.

✍️

On-Page SEO & Content

Content planning, on-page optimization with E-E-A-T in mind, briefs for copywriters, internal linking and managing a team of writers to grow organic traffic.

🔗

Link Building & Outreach

Growing your site through a high-quality backlink profile: media outlets, niche publications and forums/communities. Experience with Miralinks, Collaborator, Sape and GoGetLinks.

📍

Local SEO

Google Business Profile optimization, local SEO for each city or district, review management and better visibility in Google Maps.

📈

Analytics & Reporting

Google Analytics and Search Console setup, regular reports on traffic, rankings and conversions, KPI forecasting and ROI evaluation.

Process

A transparent process with no surprises - you always know what is happening with your project

01

Audit and analysis

A free express audit of your website: technical health, current rankings, competitors and the niche. Within a day, you know what is holding growth back.

Free · 1–2 days
02

Strategy and plan

I put together a concrete work plan for your website and budget: priority tasks, timelines and forecast KPIs. No templated proposals.

2–3 days
03

Implementation

Technical fixes, keyword research, content, link building - I carry out the work according to the plan. You see every step and can ask questions at any time.

Ongoing monthly work
04

Reporting and growth

Every month you get a transparent report: rankings, traffic, completed work and the plan for the next period. You see what you pay for and what results you get.

Every month

Experience

13+ years of SEO - from an agency to Head of SEO at major Ukrainian companies

Skills & Tools

The full stack for end-to-end SEO

📊 Analytics

Google AnalyticsSearch ConsoleAhrefsSerpstatSE RankingSimilarWebSEMrushMajesticGoogle Tag Manager

🛠️ Technical SEO

Screaming FrogNetpeak Spider/CheckerXenu's Link SleuthAllPositionsCheckTrustHTML

🔗 Link Building

MiralinksGoGetLinksCollaboratorSapeLinks StreamKwork

⚙️ CMS & Platforms

WordPressJoomla!OpenCartBitrix24MODXGoogle Ads

Case Studies

Real numbers from Ahrefs - before and after SEO

Head of SEO · 2024 - present
Fitness club chain · Local SEO · Content
+269%
Organic traffic growth
131,003
Organic visitors / mo (seasonal peak, May 2026)
8,000+
Ranking keywords
DR 52
Domain Rating (Ahrefs)
Organic traffic of sportlife.ua (Ahrefs, Mar 2024 - May 2026)
Before active work started Active SEO work
📊 Ranking growth examples by category (July 2024 → February 2026):

Below is only a sample of queries - the full keyword set contains thousands of keywords across all cities and services.

🏋️ Gyms & CrossFit
KeywordVolumeBeforeAfterChange
спортзал львів1,100/mo135▲ +8
спортзал луцьк800/mo74▲ +3
спортзал рівне450/mo83▲ +5
спортивний зал500/mo52▲ +3
кросфіт рівне50/mo993▲ +96
кросфіт житомир30/mo892▲ +87
🏊 Pools & Swimming
KeywordVolumeBeforeAfterChange
бассейн днепр1,700/mo533▲ +50
бассейн одесса800/mo613▲ +58
басейн для дітей київ150/mo672▲ +65
плавання київ150/mo612▲ +59
бассейн в харькове60/mo988▲ +90
аквааеробіка харків100/mo172▲ +15
🧘 Yoga & Pilates
KeywordVolumeBeforeAfterChange
йога черкаси150/mo894▲ +85
пілатес дніпро150/mo965▲ +91
пілатес одеса250/mo958▲ +87
💆 SPA & Wellness
KeywordVolumeBeforeAfterChange
баня полтава1,200/mo9110▲ +81
банний комплекс250/mo996▲ +93
спа у львові350/mo10015▲ +85
спортивний масаж львів30/mo974▲ +93

Ahrefs data. Comparison: July 2024 (start of work) → February 2026.

✍️ Blog growth - a powerful source of informational traffic

I actively develop the sportlife.ua blog - we publish articles on fitness, nutrition, healthy living and the chain's services. The content strategy targets high-volume informational queries, which brings steady organic traffic growth with no direct ad spend.

8,000+blog keywords in the top 10
~60%of traffic comes from informational queries
Top 1–3for most high-volume articles
Examples of high-volume informational blog queries in the top positions (Ahrefs, Feb 2026):
2 оземпік 20,000/mo
1 еспандер 18,000/mo
1 протеїн 17,000/mo
1 дієта номер 5 11,000/mo
3 вуглеводи 8,200/mo
1 псиліум 8,200/mo
1 магній гліцинат 7,400/mo
5 йога 7,000/mo
2 пілатес що це 6,600/mo
1 румунська тяга 6,600/mo
4 сьомга 5,600/mo
1 крепатура 5,500/mo
What was done:
📍 Local SEO - Google Business Profile optimization for every club in the chain
🏗️ Structure - separate pages for every service and every city where the chain operates
📝 Content - SEO copy for 30+ services and 20+ cities
✍️ Blog - content strategy for high-volume informational queries, steady traffic growth
⚙️ Technical audit - indexing, speed, internal linking
🔑 Keyword research - fitness and spa service keywords for every city
🔗 Link building - acquiring links from relevant niche websites
SEO Specialist · 2023 - present
Tire online store · E-commerce · Content
+679%
Organic traffic growth
40,068
Organic visitors / mo (peak)
5,141
Traffic at start (Feb 2023)
×7.8
Growth over 3 years of work
Organic traffic of ascania-shina.com (Ahrefs, Sep 2022 - Jul 2026)
Before work started Active SEO work

The tire niche is seasonal - demand peaks in the fall, when drivers switch to winter tires. So the fair comparison is season to season: November 2022 (before work) - 13,161 visitors, November 2025 - 40,068, i.e. 3x growth at the seasonal peak.

📊 Ranking comparison - non-branded commercial queries (February 2023 → November 2025):
🛞 Core commercial queries
KeywordVolumeBeforeAfterChange
шини20,000/mo306▲ +24
купити шини7,900/mo216▲ +15
шини купити7,000/mo228▲ +14
купить зимнюю резину4,400/mo165▲ +11
купити резину3,000/mo146▲ +8
📐 Tire size queries
KeywordVolumeBeforeAfterChange
205 60 r163,800/mo409▲ +31
купить резину на 152,800/mo3210▲ +22
купить резину на 162,300/mo296▲ +23
215 65 r162,600/mo166▲ +10
195/65 r15 зима2,400/mo257▲ +18

Ahrefs data, non-branded queries filter. Comparison: February 2023 (start of work) → November 2025 (traffic peak).

✍️ Content for seasonal demand - the main traffic driver

The tire niche has huge informational demand: every year people search for when to switch tires, how to read tire markings and what pressure to use. We covered these queries with articles - and they bring more traffic than some of the commercial pages.

KeywordVolumePositionTraffic / mo
коли міняти резину на зимову3,900/mo21,400
коли перевзувати авто на зиму2,900/mo21,062
індекс швидкості шин3,100/mo6141
индекс скорости шин2,200/mo947
What was done:
🔑 Keyword research - by brand, tire size, season and car model
🏗️ Structure - pages for tire sizes and tire search by parameters
✍️ Content - articles for seasonal informational queries, top 2 for high-volume ones
⚙️ Technical audit - filters, duplicates, indexing, speed
🔗 Link building - growing the backlink profile
📊 Analytics - monthly reporting that accounts for the niche's seasonality
SEO Specialist · 2021 - 2023
Apple repair service · Content SEO · Technical optimization
+407%
Organic traffic growth
19,424
Organic visitors / mo
3,832
Traffic at start (Aug 2021)
DR 49
Domain Rating (Ahrefs)
Organic traffic of ifix.ua (Ahrefs, Aug 2021 - Jul 2023)
Before active work started Active SEO work
🔧 Ranking comparison - Apple device repair (January 2022 → July 2023):

A sample of key queries - the full keyword set covers all iPhone, iPad and MacBook models and repair services.

KeywordVolumeBeforeAfterChange
ремонт iPhone в Києві150/mo21▲ +1
ремонт iPad150/mo32▲ +1
ремонт iPad Київ30/mo21▲ +1
ремонт iPhone 12200/mo53▲ +2
ремонт iPhone 1150/mo32▲ +1
ремонт MacBook150/mo53▲ +2
ремонт MacBook Pro20/mo32▲ +1
ремонт MacBook (загальний)40/mo62▲ +4
заміна дисплею iPhone X50/mo32▲ +1
заміна скла iPhone 11 Pro10/mo32▲ +1
заміна екрану iPhone 720/mo51▲ +4
заміна акумулятора iPhone X30/mo96▲ +3

Ahrefs data. Comparison: January 2022 → July 2023.

✍️ Blog growth - informational traffic as an additional audience source

Alongside the commercial pages, we actively grew the blog - articles targeting popular informational queries about Apple and related topics. This brought a strong traffic boost and increased the domain's authority in Google.

Examples of high-volume informational blog queries in the top positions (Ahrefs, Jul 2023):
9 скачати відео з TikTok без водяного знаку 24,000/mo
4 скачати CapCut на iPhone 4,600/mo
4 як скачати CapCut в Україні 2,900/mo
6 TikTok без водяного знаку 3,300/mo
8 скачати відео з YouTube 7,500/mo
4 скачати Fortnite на iPhone 1,200/mo
8 скачати Minecraft на iPhone 1,900/mo
1 як підключити iPhone до комп'ютера 350/mo
What was done:
🔧 Commercial pages - optimized for iPhone, iPad and MacBook repair queries
✍️ Blog - articles for high-volume informational queries about Apple and related topics
⚙️ Technical audit - speed, structure and indexing optimization
🔑 Keyword research - commercial and informational Apple-related queries
🔗 Link building - growing the backlink profile to raise DR
SEO Specialist · 2019 - present
Home appliance online store · Commercial SEO · Link building
+397%
Organic traffic growth
44,041
Organic visitors / mo (peak)
8,849
Traffic at start (Feb 2022)
DR 46
Domain Rating (Ahrefs)
Organic traffic of ventolux.ua (Ahrefs, Feb 2022 - Nov 2025)
Before active work Active SEO work
🛒 Ranking comparison - home appliances (April 2019 → November 2025):

A sample of queries - the full keyword set covers all product categories and their variations.

🔆 Range hoods
KeywordVolumeBeforeAfterChange
витяжка на кухню10,000/mo161▲ +15
вытяжка на кухню7,900/mo151▲ +14
витяжка кухонна7,300/mo143▲ +11
купити витяжку на кухню2,400/mo161▲ +15
купить вытяжку на кухню3,000/mo171▲ +16
купити витяжку1,100/mo191▲ +18
витяжка вбудована1,200/mo81▲ +7
🔥 Stoves & Cooktops
KeywordVolumeBeforeAfterChange
купити газову плиту4,300/mo682▲ +66
індукційна плита10,000/mo972▲ +95
плита газова5,300/mo335▲ +28
варочна поверхня газова2,000/mo282▲ +26
варочная поверхность2,700/mo252▲ +23
газова поверхня2,100/mo162▲ +14
🍽️ Other appliances
KeywordVolumeBeforeAfterChange
духова шафа3,400/mo181▲ +17
мікрохвильовка14,000/mo184▲ +14
посудомийна машина2,900/mo313▲ +28

Ahrefs data. Comparison: April 2019 (start of work) → November 2025 (traffic peak).

What was done:
🔑 Keyword research - collecting and clustering keywords for all product categories
📝 Content - category optimization, product pages, SEO copy
⚙️ Technical audit - structure, speed, indexing, duplicates
🔗 Link building - growing the backlink profile through relevant niche websites
📊 Analytics - monthly reporting on rankings, traffic and conversions
🏗️ Structure - expanding categories for commercial queries across product groups
Head of SEO · 10.2016 - 02.2022
Airline · International SEO · 40+ countries · Multilingual website
201,546
Organic visitors / mo (peak, Jul 2021)
+137%
Traffic growth during my tenure (85K → 201K)
40+
Countries targeted (multilingual SEO)
DR 74
Domain Rating (Ahrefs)
Organic traffic of flyuia.com (Ahrefs, 2018 - Feb 2022)
Organic traffic COVID-19 (Apr 2020 - Feb 2021) ⚠️ Feb 2022 - stopped due to the Russian invasion
📊 Ranking comparison - commercial queries (2016 → July 2021):

Multilingual website - SEO in Ukraine, Austria, France, Germany, the US and 35+ other markets at the same time.

KeywordVolumeBeforeAfterChange
авіаквитки11,000/mo191▲ +18
авіабілети Київ2,400/mo141▲ +13
купити авіаквитки1,000/mo141▲ +13
білети на літак1,300/mo144▲ +10
купити квитки на літак600/mo164▲ +12
Одеса — Львів (рейс)900/mo151▲ +14
Одеса — Київ (рейс)600/mo123▲ +9
Харків — Львів літак1,100/mo93▲ +6
Київ — Херсон літак900/mo582▲ +56
Україна — Германія (рейс)2,600/mo173▲ +14

Ahrefs data. Comparison: October 2016 → July 2021.

What was done:
🌍 International SEO - strategy for 40+ markets (UA, AT, FR, DE, US and others)
🗣️ Multilingual website - hreflang optimization, localized content for each market
🔑 Keyword research - large-scale keyword collection for flight routes and airline services
⚙️ Technical SEO - audit, structure, page speed, indexing
🔗 Link building - acquiring links from international media and partners
📊 Analytics - monthly reporting on traffic, rankings and conversions in 40+ countries

Send a request

Describe your task - I'll reply within a few hours and suggest a strategy for your business.

Or right away: Telegram @dima_zay4enko

Freelance SEO specialist - answers to the key questions

What is a freelance SEO specialist, and who needs one?

A freelance SEO specialist works on your project directly - no middlemen, no account managers. You talk to the person who actually does the work: researches keywords, runs the audit, writes the technical specs and owns the result. This format suits small and mid-sized businesses, online stores and companies that value flexibility, fast communication and a reasonable budget. I have worked as a freelance SEO specialist based in Kyiv, Ukraine since 2012 and have delivered more than 70 projects across different niches.

What does SEO actually include?

SEO is not a single action but a system. We start with a technical audit: indexing, page speed, URL structure, duplicate pages and mobile usability. Then we do keyword research - the full set of queries your potential customers use to find you in Google. We map those queries to pages and write or optimize the content. In parallel, we grow the backlink profile through link building, which raises the domain's authority in Google's eyes. Skip any of these steps and you either get no results or results that don't last.

How long does it take to see SEO results?

The first ranking changes appear 6–8 weeks after work starts. Steady organic traffic growth comes in 4–6 months. The full effect depends on competition in your niche, the state of the website and the age of the domain. From my experience: the Ventolux online store grew from 8,000 to 44,000 organic visitors in 3 years, and iFix from 3,800 to 19,400 in 2 years. I always tell you honestly at the start what results are realistic in your case.

How is an SEO freelancer different from an agency?

At an agency, several people work on your project - and you talk to an account manager, not to the person doing the work. A freelance SEO specialist runs the project personally from the first audit to reporting: knows the details, responds quickly and is personally accountable for the result. A freelancer also costs less than an agency - there is no office or administrative overhead. Your entire budget goes straight into work on your website.

How do I get started with SEO for my website?

We start with a free express audit. I analyze your website's technical health, current rankings and competitors - and within a day I can tell you what is holding growth back and what to fix first. Then we agree on strategy, timelines and KPIs. No templated proposals - only a concrete plan for your website and budget. Get in touch via the form or message me on Telegram - I'll reply within a few hours.

What kinds of websites benefit from SEO?

SEO works for any business whose customers look for products or services in Google. Over 13 years, I have worked on online stores, corporate websites, service companies, an airline and a fitness club chain - across Ukraine and in 40+ countries. The best results come in niches with existing demand and moderate competition. If your potential customer is searching for something in Google, SEO helps them find you.

What is a technical SEO audit?

A technical SEO audit is a full check of your website for errors that prevent Google from crawling and indexing pages correctly. We check page speed, robots.txt and the sitemap, 404 errors and redirects, duplicate content, mobile usability, Core Web Vitals, structured data and internal linking. The audit results in a clear, prioritized task list - what to fix first and what can wait.